JG3 Logo
Best known as the accounting arm for the Chicago Board of Trade, BOTCC had evolved into a corporation with an extremely traditional and steadfast reputation, to the point of becoming out dated and old school in their public and private image. Change was occurring within the industry, and BOTCC knew they had to transform their image, dramatically, to reflect the insight they held and the vision they possessed for the future of the business.

Breaking from convention and tradition, an aggressive and vigorous concept declared and positioned the firm well in the path of those involved in the changing industry. By taking this radical step, BOTCC gained a newfound advantage and received significant attention from the new image of the Corporation.

Concept Development
Annual Report

Back to work